Make your marketing automation platform earn its licence fee.
Enterprise marketing platforms are powerful, but they degrade over time without ruthless governance. We untangle complex instances, audit legacy workflows, and engineer clean, scalable architectures that marketing and sales can actually trust.
What we deliver
- Deep technical audits of existing Marketo, HubSpot, or Salesforce instances
- Instance refactoring, deduplication, and workspace reorganization
- Advanced behavioral lead scoring models aligned with sales
- Custom API integrations to connect isolated data silos
Common engagement patterns
Common scenario: A Marketo instance nobody understands anymore.
Typical approach: Full instance audit, database deduplication, refactor of operational journeys and smart lists, and a complete governance reset.
Typical timeline: 4-8 weeks
Indicative outcome: Organizations that actively manage marketing automation tech debt see a 25% improvement in campaign execution speed (SiriusDecisions).
Common scenario: Lead scoring that doesn't reflect actual sales acceptance.
Typical approach: Implementation of a behavioral scoring engine connecting web telemetry, CRM status, and campaign signals, built with sales input.
Typical timeline: 3-5 weeks
Indicative outcome: Aligned lead scoring models lead to a 20% increase in sales acceptance rates for marketing-qualified leads (Forrester).
Common scenario: Marketing and sales systems that don't talk to each other.
Typical approach: Development of custom REST API connectors, webhook pipelines, and reliable sync frameworks between platforms like Marketo and custom CRMs.
Typical timeline: 6-10 weeks
Indicative outcome: Seamless sales and marketing alignment can help your company become 67% better at closing deals (Marketo).
How we approach it
Audit
We perform a deep technical audit of your instance, mapping out data flows, identifying technical debt, and finding the points of failure.
Recommendation
We present a prioritized roadmap of fixes, from immediate critical path issues to long-term architectural improvements.
Build/refactor
We safely restructure your instance, deduplicate records, rebuild core operational campaigns, and enforce strict naming conventions.
Optimise
We transition from fixing what's broken to building advanced capability, like behavioral scoring models and event-driven architectures.
Tools we use
We specialize in enterprise-grade implementations that handle millions of records reliably.
Ready to start?
Assess your marketing operations maturity, or speak directly with Bennet.